"Price is what you pay, value is what you get." - Warren Buffett
Most booking options include value components beyond the listed price. Those components are often expressed in different ways or denominations, making them difficult to understand and compare.
ValueLens™ helps you see the value of a hotel booking — not just the price.
What is ValueLens™?
A dollar-denominated representation of quantifiable value components associated with a booking option.
Why does Apogee Travel show ValueLens™?
Because price alone does not capture the full economic value of a booking, especially when benefits and rewards are expressed in different ways. ValueLens™ helps make that incremental value easier to see by translating certain quantifiable benefits into a single dollar-denominated figure that can be viewed alongside price.
Who provides ValueLens™?
Apogee Travel licenses ValueLens values from AVOL, an independent third-party system (similar to the way banks license credit reports from FICO).
To learn how ValueLens is defined, scoped, and computed, visit AVOL’s explainer at: https://avolontology.org/valuelens/