"Price is what you pay, value is what you get" Warren Buffett
Most booking options include value components beyond the listed price. Those components are often expressed in different ways or denominations, making them difficult to understand and compare.
ValueLens™ helps you see the value of a hotel booking — not just the price.
What is ValueLens™?
A dollar-denominated representation of quantifiable value components associated with a booking option.
Why does Apogee Travel show ValueLens™?
Because price alone does not capture the full economic value of a booking, especially when benefits and rewards are expressed in different ways. ValueLens™ helps make that incremental value easier to see by translating certain quantifiable benefits into a single dollar-denominated figure that can be viewed alongside price.
Who provides ValueLens™?
Apogee Travel licenses ValueLens values from AVOL, an independent third-party system (similar to the way banks license credit reports from FICO).
To learn how ValueLens is defined, scoped, and computed, visit AVOL’s explainer at: https://avolontology.org/valuelens/